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Saltgrass Spa New Product Launch
Project Brief:
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local beauty retailer in Savannah
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new product launch for that brand
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white space opportunity within the brand
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new consumers for this new product launch
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Strategy:
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Saltgrass Spa in Hotel Bardo
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Whitespace: Body Care
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Current aesthetic matching new product
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Ingredient profile: Clean and inspired by the local region
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New target consumer: travelers coming to the hotel
Osea Launch in Sweden
Project Brief:
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select U.S based beauty company
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new product launch for that brand
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launch product in new country
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new consumer for this new product launch
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Strategy:
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Launching in Sweden
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New product inspired by the landscape
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Current aesthetic matching new product
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Ingredient profile: Clean and inspired by the local region
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Positioning Osea to match the Sweden consumer
GLOSSIER : That Girl Winter
Project Brief:
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select beauty company
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create event to increase awareness
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generate loyalty in consumers
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increase new customer segmentation
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Strategy:
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launch wellness social media campaign
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host pop-up events
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update current online marketing
AMIKA: Bold Color From Head to Toe
Project Brief:
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select beauty brand
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research current marketing strategies
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research current consumers and products
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select product and create an integrated marketing map for this product and a new consumer
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Strategy:
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attract a new consumer with existing Amika product
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Tap into a consumer trend of "fashion hair colors"
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create an online space where new and current consumers can come together